Swans will not try to buy success

[Jack]

Chairman Huw Jenkins says Swansea will not turn into big spenders and try to buy success in the Championship.

The Swans secured promotion to the Football League's second tier with a 2-1 win at Gillingham on Saturday.

But Jenkins has warned fans not to expect a flurry of expensive signings when they step up a level next season.

"Many clubs have fallen foul of spending too much money and sometimes spending too much money on the wrong players," said Jenkins.

"I think that's what makes or breaks a football club.

"Looking at the sides who do spend a lot money, a lot of them are down in the bottom half (of the table) fighting off relegation and they've continued to spend money like Leicester, Southampton and Sheffield Wednesday.

"I think there's a balanced view that there are sides who are achieving quite a lot - like Bristol City and a few of the other ones near the top - and haven't spent that much.

"Spending money on good players who can grow with the club and invest their futures in the club is a different thing.

"So many try to gamble on a quick-fix solution and we all know that in football, like in business, it takes time.

"I think there needs to be a balance, the number one priority is to have a good manager, have a stable club and get the motivation right."

Jenkins is hoping the club's considered and patient approach will eventually bear fruit and outlined how it will take time.

"Our target is quite clear," explained Jenkins. "Yes, we want to get into the Premier League but we're realistic and it's going to take a good few years of hard work.

"We've spent a few years to get to this point now and we're quite clear that it's going to take us a few more years yet to move on again.

"That's what we'll try to do over the next few seasons. Make sure we keep building and getting our team to the required standard and get the whole club going in that direction.

"We'll be quite cautious in Swansea. We know that, as other clubs find out, if you haven't got a winning side they won't come and watch you.

"But saying that we're going to have quite a good level of fixtures and we're hoping our crowds will rise and our season tickets will continue to grow.

"Over the last five or six years our support has grown gradually and probably we are one of the best supported away sides outside of the Premier League and that puts us on a good footing."